Pmax segmentation

This script was created by Mike Rhodes. Want the paid version? head to www.mikerhodes.com.au or buy it here: https://mikerhodes.circle.so/checkout/latest-script Step #1: Copy this spreadsheet to generate a new document. Step #2: Copy a partial version of your new url as shown in the image below.

Please note: Do not add the anything thats not highlighted. Remember that your URL will be different than the one above. Step #3: Insert copied URL into the sctipt below

// want the paid version? head to www.mikerhodes.com.au
// or buy it here: https://mikerhodes.circle.so/checkout/latest-script
// it does everything the free script does, plus much more
// and includes free updates, support, some training & more

// v28 (free - does not include support)
// make a copy of this template sheet first & copy your URL into the ss variable on line 11. template: https://docs.google.com/spreadsheets/d/1aGOBOLNUjEIwwlYuS0D3fcIimRnzGdLSJxVd9rHOQ0E/copy

function main() {
  let ss = SpreadsheetApp.openByUrl('INSERT-YOUR-URL'); // INSERT-YOUR-URL 
  let zombieDays = 366   // how many days data do you want to use to identify zombie (0 click) products?
  let prodDays = 181     // how many days data do you want to use to identify 'long range' products?  



// don’t change any code below this line ——————————————————————————————————————————————————————————————————————————————



  // define query elements. wrap with spaces for safety
  let impr        = ' metrics.impressions ';
  let clicks      = ' metrics.clicks ';
  let cost        = ' metrics.cost_micros ';
  let conv        = ' metrics.conversions '; 
  let value       = ' metrics.conversions_value '; 
  let allConv     = ' metrics.all_conversions '; 
  let allValue    = ' metrics.all_conversions_value '; 
  let views       = ' metrics.video_views ';
  let cpv         = ' metrics.average_cpv ';
  let segDate     = ' segments.date ';  
  let prodTitle   = ' segments.product_title ';
  let prodID      = ' segments.product_item_id ';
  let prodC0      = ' segments.product_custom_attribute0 ';
  let prodC1      = ' segments.product_custom_attribute1 ';
  let prodC2      = ' segments.product_custom_attribute2 ';
  let prodC3      = ' segments.product_custom_attribute3 ';
  let prodC4      = ' segments.product_custom_attribute4 '; 
  let campName    = ' campaign.name ';
  let chType      = ' campaign.advertising_channel_type ';
  let adgName     = ' ad_group.name ';
  let adStatus    = ' ad_group_ad.status ';
  let adPerf      = ' ad_group_ad_asset_view.performance_label ';
  let adType      = ' ad_group_ad_asset_view.field_type ';
  let aIdAsset    = ' asset.resource_name ';  
  let aId         = ' asset.id ';
  let assetType   = ' asset.type ';
  let aFinalUrl   = ' asset.final_urls ';
  let assetName   = ' asset.name ';
  let assetText   = ' asset.text_asset.text ';
  let assetSource = ' asset.source ' ; 
  let adUrl       = ' asset.image_asset.full_size.url ';
  let ytTitle     = ' asset.youtube_video_asset.youtube_video_title ';
  let ytId        = ' asset.youtube_video_asset.youtube_video_id ';
  let agId        = ' asset_group.id ';    
  let assetFtype  = ' asset_group_asset.field_type ';
  let adPmaxPerf  = ' asset_group_asset.performance_label ';  
  let agStrength  = ' asset_group.ad_strength ';
  let agStatus    = ' asset_group.status ';
  let asgName     = ' asset_group.name ';
  let lgType      = ' asset_group_listing_group_filter.type ';  
  let aIdCamp     = ' segments.asset_interaction_target.asset ';
  let interAsset  = ' segments.asset_interaction_target.interaction_on_this_asset ';
  let pMaxOnly    =	' AND campaign.advertising_channel_type = "PERFORMANCE_MAX" '; 
  let searchOnly  =	' AND campaign.advertising_channel_type = "SEARCH" ';   
  let agFilter    =	' AND asset_group_listing_group_filter.type != "SUBDIVISION" ';   
  let adgEnabled  = ' AND ad_group.status = "ENABLED" AND campaign.status = "ENABLED" AND ad_group_ad.status = "ENABLED" ';
  let asgEnabled  = ' asset_group.status = "ENABLED" AND campaign.status = "ENABLED" ';           
  let notInter    = ' AND segments.asset_interaction_target.interaction_on_this_asset != "TRUE" ';
  let inter       = ' AND segments.asset_interaction_target.interaction_on_this_asset = "TRUE" ';
  let date07      = ' segments.date DURING LAST_7_DAYS ';  
  let date30      = ' segments.date DURING LAST_30_DAYS ';  
  let order       = ' ORDER BY campaign.name '; 
  let orderImpr   = ' ORDER BY metrics.impressions DESC '; 
  
  
  //  Date stuff
  let MILLIS_PER_DAY = 1000 * 60 * 60 * 24;
  let now = new Date();
  let from = new Date(now.getTime() - zombieDays * MILLIS_PER_DAY);        // xx days in the past - default 366
  let prod180 = new Date(now.getTime() - prodDays * MILLIS_PER_DAY);       // xx days in the past - default 181    
  let to = new Date(now.getTime() - 1 * MILLIS_PER_DAY);                   // yesterday
  let timeZone = AdsApp.currentAccount().getTimeZone(); 
  let zombieRange = ' segments.date BETWEEN "' + Utilities.formatDate(from, timeZone, 'yyyy-MM-dd') + '" AND "' + Utilities.formatDate(to, timeZone, 'yyyy-MM-dd') + '"' 
  let prodDate = ' segments.date BETWEEN "' + Utilities.formatDate(prod180, timeZone, 'yyyy-MM-dd') + '" AND "' + Utilities.formatDate(to, timeZone, 'yyyy-MM-dd') + '"'
  
  // build queries                     
  let cd = [segDate, campName, cost, conv, value, views, cpv, impr, clicks, chType] // campaign by day
  let campQuery = 'SELECT ' + cd.join(',') + 
      ' FROM campaign ' +
      ' WHERE ' + date30 + pMaxOnly + order ; 
  
  let dv = [segDate, campName, aIdCamp, cost, conv, value, views, cpv, impr, chType, interAsset] // inter by day
  let dvQuery = 'SELECT ' + dv.join(',') + 
      ' FROM campaign ' +
      ' WHERE ' + date30 + pMaxOnly + notInter + order ; 
  
  let p = [campName, prodTitle, cost, conv, value, impr, chType,prodID,prodC0,prodC1,prodC2,prodC3,prodC4] // product totals 
  let pQuery = 'SELECT ' + p.join(',')  + 
      ' FROM shopping_performance_view  ' + 
      ' WHERE ' + date30 + pMaxOnly + order ; 
  let p180Query = 'SELECT ' + p.join(',')  + 
      ' FROM shopping_performance_view  ' + 
      ' WHERE ' + prodDate + pMaxOnly + order ;   

  let ag = [segDate, campName, asgName, agStrength, agStatus, lgType, impr, clicks, cost, conv, value] // asset group by day
  let agQuery = 'SELECT ' + ag.join(',')  + 
      ' FROM asset_group_product_group_view ' +
      ' WHERE ' + date30 + agFilter ;

  let assets = [aId, aFinalUrl, assetSource, assetType, ytTitle, ytId, assetText, aIdAsset, assetName] // names, IDs, URLs for all ad assets in account
  let assetQuery = 'SELECT ' + assets.join(',')  + 
      ' FROM asset ' ;
  
  let ads = [campName, asgName, agId, aIdAsset, assetFtype, adPmaxPerf, agStrength, agStatus, assetSource] // pMax ads
  let adsQuery = 'SELECT ' + ads.join(',') +
      ' FROM asset_group_asset ' ;
  
  let zombies = [prodID, clicks, impr, prodTitle] // zombie (0click) products - last xx days, set xx days at top of script
  let zQuery = 'SELECT ' + zombies.join(',') +
      ' FROM shopping_performance_view ' +
      ' WHERE metrics.clicks < 1 AND ' + zombieRange + orderImpr ;  


  // call report function to pull data & push it to the named tabs in the sheet
  runReport(campQuery,  ss.getSheetByName('r_camp'));  
  runReport(dvQuery,    ss.getSheetByName('r_dv'));     
  runReport(pQuery,     ss.getSheetByName('r_prod_t')); 
  runReport(p180Query,  ss.getSheetByName('r_prod_t_180'));   
  runReport(agQuery,    ss.getSheetByName('r_ag'));   
  runReport(assetQuery, ss.getSheetByName('r_allads'));
  runReport(adsQuery,   ss.getSheetByName('r_ads'));   
  runReport(zQuery,     ss.getSheetByName('zombies')); 
  
} // end main



// query & export report data to named sheet
function runReport(q,sh) {
  const report = AdsApp.report(q);
  report.exportToSheet(sh);  
}

  

Step #4: Run the script and schedule it to run on your desired cadence.

Step #5: Make sure to select the campaign on the spreadsheet to see the data populate on the spreadsheet.